In Production

A Credit Score for Sales Conversations.

Elanor Labs operationalizes Revenue Behavioral Intelligence™ — scoring every recorded sales call against rubrics built for the specific type of meeting, and producing the RBI Score: one number for a rep, a team, or a company that decomposes into the skills and call moments behind it. Founded by Elan Yudkowsky and built from the coaching methodology behind over $40 million in closed revenue, Elanor is in production today with paying customers, backed by an oversubscribed seed round closed in August 2026.

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What Elanor Does

Revenue Behavioral Intelligence™

CRM tells you what was logged. Conversation intelligence tells you what was said. Revenue intelligence tells you what is happening in the pipeline. Revenue Behavioral Intelligence™ tells you which sales behaviors are creating or destroying revenue.

Every Call Scored
Elanor connects to the recording layer a team already runs — Zoom, Teams, Google Meet — and scores every sales conversation, not the three calls a manager has time to hear.
The RBI Score
A composite number for a rep, team, or company — like a credit score. It decomposes into twelve behavioral skills, then into the exact timestamped moments on the call behind each one.
Meeting-Type Rubrics
A discovery call is scored as a discovery call, a demo as a demo. Generic one-size-fits-all call scoring is exactly what Revenue Behavioral Intelligence™ exists to replace.
Twelve Behavioral Skills
Six relational — empathy, trustworthiness, confidence, likability, curiosity, active listening — and six execution, from impact discovery to next-step control.
Evidence, Not Opinion
Every score points to specific moments on the recording. Managers coach from evidence instead of gut feel; reps see exactly why they scored the way they did.
Built for the Rep
Reps see their own breakdown and the moments behind it. Elanor is built for development, not surveillance — the standard is transparent and applied to everyone the same way.
The Vision

Built by a Seller, for Sellers

Every company that sells at scale is sitting on an asset it has never valued: its own call recordings — thousands of hours of the actual moments where revenue is created or destroyed. Elanor Labs was founded to release that trapped equity: to give sales conversations the thing lending gave borrowers decades ago — one fair, observable, decomposable score. Elanor is in production with paying customers and closed an oversubscribed seed round in August 2026. Read the seed announcement or the full definition of Revenue Behavioral Intelligence™.

Elan Yudkowsky
Founder & CEO, Elanor Labs · CEO, EJY Consulting

See Your Team's RBI Score

Elanor runs it live on your own recordings. Book a demo at rbiindex.com — or talk to Elan about the coaching methodology behind it.

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